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The PPC Scandal

The PPC Scandal: It’s Making it Near Impossible For You To Make Money Online

PPC is expensive. Competition is strong. It’s getting harder and harder for you to make money online. You can’t send cheap clicks to a sales page and make money anymore. It’s not that easy. PPC costs are rising, $1, $2 even up to $5 clicks is making it near impossible for you to make money online…

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3 Tips For Creating Highly Shareable Content

3 Tips for Creating Highly Shareable Content

3% of people online generate 90% of the impact. – Traackr research One question marketers are always asking is “how do I get more?” … whether that’s more traffic, leads, inbound links, or social shares. Let’s think about the statistic I just mentioned for a second. That’s a tiny percent of individuals who carry the…

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HarnessThePower-Banner

Harness the Power of your Website to Better Market your Business Online

Social media can be a great tool for marketing your business online, but where do all social media channels lead? That’s right, your website. It’s easy to get excited about Facebook and Twitter as you’re building your business or maintaining a customer base. After all, social media is where all the fun stuff happens! Conversations,…

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Whyyourbusinessneedearnedmedia

Why Your Business Needs Earned Media and 5 Easy Ways to Get It

In the race to market your business and produce content, it’s important to make sure your time is well spent. With the competition for people’s attention growing every day, you need to be very strategic and make sure the media you are focused on provides the best ROI. To do so, you want to make…

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10 Tips on how to develop a Personal Brand

10 Tips on How to Develop a Personal Brand Online

A personal brand is an opportunity to highlight your skills and experiences and a way to market them online. So how does a personal brand benefit you? It positions you as an expert which undoubtedly opens up new career and customer opportunities for you. With a solid personal brand, you will soon, have people lined…

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Hyper-Efficient Marketing Automation Methods

How Many of These Hyper-Efficient Marketing Automation Methods Have You Adopted?

Automation used to be a wondrous thing. Not anymore. Our bank accounts are debited each month like clockwork for various bills we owe. The operating systems on our computers get automatically updated every few weeks. Hell, we don’t even have to bother with learning how to spell anymore, thanks to autocorrect. In spite of all…

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Think Differently About Social Media – StartUp Tips

Think Differently About Social Media – StartUp Tips

Only a few weeks ago I found myself taking on a new role in a startup company kicking off marketing pretty much from scratch. To me, this is an amazing opportunity to get to work with a clean slate, but I’m not going to lie, it’s daunting too. Where do you even start? From my…

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How to Craft An Awesome Retweet

How To Craft An Awesome ReTweet

Why To Retweet? Mark Schaefer says that nothing like a retweet says “I Love You” in twittersphere. A Retweet is the best way to show people that you appreciate their work. Social media is about friendship and sharing. You help them to been seen more by a retweet. You say to your followers that you…

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Digital Tools for Recruitment

Digital Tools for Recruitment

When you think of strategic digital tools like social media, mobile, SEO and pay per click the first thing companies think of is how is this going to help my marketing effort. The brainstorming starts about how you can reach new customers and convert those leads into sales. But there is another department in your…

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5 Clever Ways to Promote SlideShares and Videos

5 Clever Ways to Promote SlideShares and Videos

You’ve finally finished that perfect SlideShare or video and you’re ready for it to take right off. Conventional wisdom says to share it on social media and then let the audience do the rest in spreading it along to the point of reaching viral status. That’s a good start but it’s just not enough. Smart…

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